Gluten Free and Approved By My Kids: Erewhon Cereals

Taste tested by the toughest critics: My kids

*This giveaway is over*

When Attune offered to send me some Erewhon ( pronounced Air-wahn) cereals to try and give away to a lucky reader, my first thought was, “But will my kids eat these cereals?”

My second thought was “Yay! More food to eat review!”

Lots of cereals are getting bad raps. And rightfully so. Most are no more than crumbled-up candy bars you pour milk over. But as much as I try to avoid the habit of always having cereal for the kids in the morning, I’m also a realist. They like cereal. I like the convenience. How can we marry these two ideas yet be healthy?

I’m a what’s-the-company-all-about kind of person.

About Erewhon from the Attune website:

Founded in Boston, Massachusetts in 1966 by two macrobiotic educators named Michio and Aveline Kushi, Erewhon was on the forefront of the whole foods movement that emerged in the mid 1960’s. Their message was simple: a whole foods diet can support health and help prevent sickness. A whole-grain based natural diet was necessary for good health.

How are they healthy for you?

What is gluten?

We see gluten and gluten-free everywhere now, so it’s important to know what the heck it is.

From the Attune site: The word gluten is a general name to describe the storage proteins, or prolamins, found in wheat (gliadin), rye (hordein), barley (secalin), and derivatives of these grains.

What is gluten-free?

From the Attune site: In part with FALCPA, the FDA proposed to define the term “gluten free” for voluntary use in the labeling of foods. Because it is voluntary, the term “gluten free” does not need to be on every product available to consumers. However, approval of this rule means that the food does NOT contain any of the following:

  • An ingredient that is any species of the grains wheat, rye, barley, or a crossbred hybrid of these grains (also referred to as “prohibited grains”)
  • An ingredient that is derived from a prohibited grain and that has not been processed to remove gluten (e.g., wheat flour)
  • An ingredient that is derived from a prohibited grain and that has been processed to remove gluten (e.g., wheat starch), if the use of that ingredient results in the presence of 20 parts per million (ppm) or more gluten in the food
  • 20 ppm or more gluten in the food

What is celiac disease and why do those that have it need to avoid gluten?

According to the Attune website. . .

Celiac disease is a genetic disease that affects the small intestine. Specifically, celiac disease is found in the duodenum or the first portion of the small intestine. The lining of the small intestine is made of millions of villi, or tiny finger-like protrusions. These villi help us absorb nutrients from the food we ingest. In affected celiac disease individuals, long term ingestion of the proteins found in wheat, rye and barley, damage the villi and prevent the absorption of nutrients into the body.

Celiac disease is an autoimmune disorder which means the immune system mistakenly attacks and destroys healthy body tissue. Celiac disease can be associated to other autoimmune disorders such as Type 1 Diabetes, Rheumatoid Arthritis, Hashimoto’s thyroiditis, among others. If left undiagnosed and untreated, celiac disease can lead to osteoporosis, infertility, neurological conditions and in rare cases, cancer.

I also learned that wheat-free does not mean gluten-free.

I was given 3 cereals to try: Organic Corn Flakes, Rice Twice and Crispy Brown Rice.

All have no synthetic additives or preservatives. No artificial colors or flavors, no hydrogenated or solvent extracted oils, no refined flour or sugar.

All three were dairy free

All are Kosher

All GMO free

• Corn Flakes and Crispy Brown Rice are Vegan suitable

They carry many cereals and all the info on each one is available on their site.

Check out the nutrition facts for each cereal I received.

Organic Rice Twice Cereal

Organic Corn Flakes

Organic Crispy Brown Rice Cereal

What I liked about the cereals:

• Organic

• Appeal to those that need gluten-free

• No GMO’s

• No scary ingredients like dyes and preservatives

• Approved by my kids

• Simple so I could add what I personally liked such as blueberries and walnuts

What I wish:

They would send me more boxes.

But wait there’s more….

Here’s a chance for you to try the same three cereals!

Just leave a comment and let us know if you or your family are cereal eaters.

That was easy!

Winner will be chosen by random number generator and will receive all three cereals reviewed.

Giveaway ends Saturday, October 30, 2010 at 11:59 pm CST

Open to U.S. only ( sorry Rita! )

Reviews on FreakingFitness reflect the personal opinion of the writer. This product was supplied to me (Joyce Cherrier) by the company for review purposes.  No compensation was accepted by me for this review ( although if they wanted to supply me with more cereal to keep up my energy for tweeting that would be really cool )  but I was given the 3 boxes of cereal which I kept and promptly ate.




  1. Katy Austin says:

    Yes we are cereal eaters! YUM!

  2. I love cereal! I eat cereal almost every morning.

  3. Cereal is a big deal at our house (all 4 of us LOVE it) So I really love the sound of these. I try to avoid cereals with lots of sugar and other junk my kids don’t need. Enter me!! Always love finding new brands, and you know how I am all about #green and #organic stuff, too!

  4. Awesome Erin and you’re entered! Thanks for stopping by!

  5. I just bought some of their brown rice crispies yesterday. I added them as a topping to my chocolate protein shake this morning! Love em!

    • Yummy! Great idea! I’ve been adding them in my plain greek yogurt too. So much sugar in the flavored greek yogurts *ack*

  6. I eat cereal like it’s going out of style.

  7. I love cereal. It’s one of my favorite snacks 🙂

  8. My son is gf. I use these all the time for kids’ marshmallow treats. I add ground flax, coconut shreds and pumpkin seeds to give it a little extra pow.

  9. Great idea Melissa & sounds yummy! ~ on their website they have a bunch of recipes including one for chicken using the corn flakes I want to try. Always looking for great recipe ideas! Thanks for stopping by!

  10. These a 3 great & very healthy choices for cereals. Also, living gluten free is very beneficial even for people without celiac disease or gluten intolerance.

  11. Erewhon Cereals sounds sweet and very healthy choices. It is 100% gluten free cereal good for snacks and meal for my brothers and sisters. As it is tested, then it’s sure for them who gluten frees.


  1. […] to Erin, the winner of the yummy Erewhon Cereal […]

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